While working on a photoshoot for Jack Daniel's with photographer Jody Horton, we all recognized that the process of this holiday sled build by the craftsmen at Kartwheel was too cool not to capture with video as well. That turned into this holiday commercial spot.
Director / Editor: Mark Roethke
Photographer / Producer: Jody Horton
Director of Photography: Jason Harter
Music: Wasted Fangs